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| July 25, 2008 |
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Chad Muska is certainly on a roll. Hot on the charts, he’s collected another sponsor this week for his colorful kit. Yep, the man is now Mobbed deep with traction tactics!
Mob Grip TM and Chad’s longtime friend, Satva Leung states, “You can’t front on the Muska.” Nope, not for a minute.
Posted by bkThe Apple TV ad touched on skating…but many large companies are featuring skateboarding in their ads in a much larger way.
Check out this spot from FedEX encouraging in-office ramp riding. And then there is this Jeep ad with Tony Hawk going frontside in a Wrangler.
Posted by ChrisAs the sun sets on Saturday, December 9th, some of the best skateboarders in the world will gather to mix it up in a one-of-a-kind event in the backyard bowl of Hawaiian skater Steve “Cholo” Ellis.
Quiksilver’s North Shore Bowl Jam will bring together the skills of 25 of today’s top riders to compete for a piece of $10,000 in cash. This unique contest features a “rider’s choice” judging format where the competitors will pick their own favorites and determine the winner.
Cholo’s butter-smooth amoeba shaped bowl was built in 2004 by the elite Dreamland Skateparks crew to the specifications of North Shore staple and lifelong skater, Steve Ellis.
Riders competing in the event were hand picked and feature a great mix of styles from legends like Danny Way and Steve Caballero, to top pros including Arto Saari, Rune Glifberg and Omar Hassan.
Vans will host a Hawaiian wildcard competition earlier in the day. The top two Hawaiians from the wildcard comp will join the 23 pro riders in the main event Saturday night. The top Hawaiian in the competition will receive a “golden ticket” entry into the third annual Vans Pro-Tec Pool Party to take place in May of 2007.
Source: press release
Posted by bkHow’s this for product branding to mainstream consumers? Good job guys.
Posted by bkChad Muska has joined the Element family. Check out their video announcement here.
From the Press Release:
“Element embodies the landscape of skateboarding and Chad is a great addition to the scenery and brings a new dynamic to the team. Muska is an icon in skateboarding and we are looking forward to working with him and continuing his legacy,” Johnny Schillereff, Founder and President, Element Skateboards.
“His ability and accomplishments in skateboarding are undeniable. We’re proud as hell…it’s the Muska,” Ryan Kingman, Marketing Director, Element Skateboards.
Muska joins Element Skateboards with a significant start to his debut video part with Element. My Element, the latest video project from Element Skateboards, starring Chad Muska, is scheduled to release on Go Skateboarding Day, June 21, 2007.
“I am very excited about joining the Element family! I look forward to this new chapter in my skateboarding career… And you can bet on it that we are going to make some big things happen,” Chad Muska.
Posted by ChrisThe skaters at Philly’s FDR park have just recently completed a new bowl section on their DIY dream, but not all is clear and free on the land they occupy. An almighty power move of the Philly-based oil giant, Sunoco threatens and looms on the horizon.
Posted by bkStill yearning for a visual account of the Emerica team’s summer “Wild Ride” of 06? Search no further. The nomadic skate crew of easy riders have landed on Harley Davidson’s official website. What a bunch of badasses huh?
Posted by bkIf you’re in the NYC area tomorrow night, November 30th, The Journal Gallery is hosting an opening reception for a collaboration of artwork and religious passages from skate legends Mark Gonzales and Christian Hosoi.
Posted by bkOne of skating’s highly creative visual artists, Jon Humphries is having his first ever solo photography show next Thursday, December 7th in Portland, Oregon. His exhibited photographs will be on display at Wieden and Kennedy at 224 NW 13th Ave. from 6-10pm. Don’t miss it!
Posted by bkWe just had this link forwarded to us…it seems to be some sort of Mark Gonzales action figure?! It doesn’t look like The Gonz and the helmet is an interesting choice.
This guy also has a few other skate related artist figures going for big money. They include Barry McGee (Twist), Bigfoot, Shepard Fairey and Neckface (complete with Sabbath shirt, mask and skateboard). Collect them all.
Posted by ChrisPharell Williams never actually said he could skate, but that didn’t stop him from blowing open doors for the rest of us. Says Williams,”I can’t see why anyone would ever be mad at me for helping to push the door open for everybody else.” He continues, “I go and speak in high school, colleges - Oxford once, Harvard twice.”
For all those who have profited from Oxford and Harvard students picking up boards and supporting skateboarding…you now know who to thank. Buy Pharell an ice cream cone or something.
Here’s a video of Pharell and crew giving back to skating on BET.
Posted by ChrisPhoto legend Mofo gave us the heads up on this photo featuring Christian Hosoi posing with cover girl Patti McGee. Patti was the first skater to grace the cover of a magazine with a LIFE cover back in May of 1965.
Interesting how the article was called ‘Skateboard Mania - And Menace : A tetter-totter on wheels is the risky new fad’. Forty years later and little has changed from the mainstream media.
Posted by Chris
