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Nike SB has just released their third Custom Series of goods where the team riders help design the colorways for the kicks. The ad campain was shot by none other than Jon Humphries and makes great use of an old tradition in skateboarding, the shredding of automobiles! Make sure to check out their site where you can see all the ads, product and even footage of all the action.

The City Skateboards squad took a little journey down to Southern California and came back with a webzine and a video of their adventures. To see Dave Abair, Jimmy Cao, Eddie Craig, Josh Matthews and Tony Montogomery in Southern Sojourn, click here.

In an effort to curb vandalism and misbehavior at its skatepark, city officials in Poway, California are looking into a system that would require skaters to register and submit thumb prints in order to enjoy themselves in the public space. What a great way to spend $50,000 worth of taxpayers hard earned cash!
“To our knowledge, no one has this,” Poway Community Services Director Robert Clark said. “If this works, you’ll see a lot of cities jumping on this fast.”
No, it won’t work and we certainly hope no other city is going to bother with treating its skate community like felons. If they do, well guess what? More skaters are going to opt for skating the streets just like it used to be. Mr. Clark needs a good ole’ impeachment hearing real quick. Seriously, who the hell is in charge of the City Council down there?

Yes, at crazy as it may sound, The Wall Street Journal has posted a piece on ‘The Battle at the Berrics’. The article discusses the contest series and its format (Koston invented’ the game of SKATE?) as well as The Berrics as both a private skatepark and media business. It’s interesting that they seem to question why this is more popular to skate ‘purists’ than the XGames. Our favorite paragraph…
“This aggressive minimalism renders the Battle almost unwatchable to anyone who hasn’t spent time on a skateboard. But it’s addicting to skateboarding purists, who find a contest of smaller tricks more relatable than the skate competitions on television, where grisly falls and jumps as long as 75-feet get much of the attention.”
All we can say is that the world is changing when stories like this are hitting the world’s most recognized financial news source. I wonder how many WSJ readers will be watching the finals this weekend? More interesting than the stock market ups and downs this past few months..?

Head over to the Volcom site for their first video installment of a ongoing series of videos featuring team riders destroying their own skate park. This introductory piece of edited clips features Louie Lopez, Cody McEntire, Flipe Ortiz, Caswell Berry and Dennis Busenitz.

The Altamont gang is hitting the road next month on a buck wild tour of the Southwest along with The Goat and the Occasional Others and No Age en route to the annual South by Southwest music conference in Austin, Texas. Confirmed skaters on the tour include: Andrew Reynolds, Bryan Herman, Brian “Slash” Hansen, Garrett Hill, Kenny Hoyle, Sammy Baca, Justin Figueroa and Theotis Beasley.
Click this link for tour dates, stops, and relative information.

Dekline has bolstered its team roster with the recent addition of two well-known and talented skaters, Matt Bennett and Austin Stephens. Things are definitely shaping up for the brand.

We’ve been enjoying the Tap’s new question and answer video series this past week but wanted to called out today’s entry featuring Spike Jonze. Why? Well, he answers the questions we all have asked at one point or another. What does he actually do at Girl? And is that really him singing on Rubbish Heap? Click to learn the answers.

Zoo York has a photo contest going on where you can submit some of your grimiest photos for a chance to win a complete set of six Zoo York Grimy series decks. Drop on over to the Zoo York site for more info.